LONDON STREET STYLE
Captured on the streets of London in 2018, this two-part collection celebrates effortless dressing with garments designed to move seamlessly through everyday life.
Part I with Olivia Natalie
In October 2018, Part I of the collection was captured both in studio and on the streets of London, in collaboration with creative consultant Olivia Natalie. The contrast between controlled studio settings and the city’s raw backdrop highlighted the garments in motion, styled with intention yet worn effortlessly. The focus was on ease, attitude, and the confidence of dressing for real life.
Part II
In November 2018, Part II continued the story, this time centred on the model as she moved through London’s streets. The narrative shifted slightly, less about direction, more about instinct. The garments were styled to feel personal and intuitive, capturing natural movement. This chapter reinforced our philosophy: clothing designed to be lived in, worn repeatedly, and effortlessly integrated into a woman’s daily life.
